If you haven't heard yet, Lavar Ball, CEO of the Big Baller Brand, released his son's first signature shoe: ZO2.
Lonzo Ball, projected top five pick in this year's NBA Draft, has yet to actually play one game at the NBA level. This hasn't stopped his dad from releasing a shoe retailing at $495, that is unless you have clown shoes -- sizes 14 and 15 jump to $695 a pair.
The real kicker -- pun intended -- is that the brand floated a rumor that they had sold over 5,000 units in the first 24-hours since the launch. Turns out, that was complete bullshit. Hold my beer while I share the facts from Nice Kicks:
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.263 is a small cry from 5,000. If you are laughing after reading this, you're really going to enjoy Spice Adams' spin-off of the Big Baller Brand.
If you aren't already following Anthony 'Spice' Adams on social media, do yourself a favor and give @spiceadams a follow.
